Some recommended reading for innovators, entrepreneurs and business managers:

The Innovators dilemma
By Clayton Christensson
Outlines the dilemma that most successful innovation companies will face at one time or another. When you build a good product appreciated by your customers, and you are very tentative to customers needs for improvements, and increase your revenue every quarter you might also pave the way for your downfall. Outlines one of the most important aspects of disruptive innovations.





The Innovators solution
By Clayton Christensson
How to work with disruptive innovations. A must read for all entrepreneurs, outlines very useful go-to market strategy for technology companies. Overall good inspiration for any entrepreneur.







Freakonomics
By Steven D. Levitt & Stephen J. Dubner
In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship.

The undercover economist
By Tom Harford
“The Undercover Economist is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us.”

From good to great
By Jim Collins
Why some companies make the leap to excellent performers and other are just good.

 

Crossing the CHASM

By Geoffrey A. More
Essential reading for all entrepreneurs creating/selling technology products and services.
About the Technology adoption life cycle and how to cross the difficult transitions from Early markets to the mainstream markets.

 

One
By Stefen Engeseth
The book about consumer marketing in the 21:th century. What you need to know about marketing consumer products in the fast moving, transparent age of Internet communities, blogs etc.